Digital Media Analyst in São Paulo, SP

Job Location

Job Description

As a Senior Digital Media Analyst, you will have a unique opportunity to drive impactful projects that enhance brand performance and elevate consumer experiences, while committing to shaping the suture of our media landscape. If you are passionate about leveraging data to inform marketing strategies and thrive in a collaborative, innovative environment, we want to hear from you!

Key Responsibilities:

• Google Platforms Management: Oversee overall performance within Google’s portfolio (Search, Programmatic, YouTube, etc.), while managing vendor relationship to maximize results.

• Campaign Monitoring: Regularly analyze campaign results, metrics, and budget performance. Provide strategic insights to enhance effectiveness and ensure adherence to budget guidelines.

• Relationship Management: Build and maintain strong relationships with vendors, Regional Business Units (RBUs), brand teams, and peers.

• Testing and Innovation: Foster a strong testing mentality by developing projects and market tests to enhance brand knowledge and performance. Manage the testing budget allocated by the RBU for special projects.

• Creative Impact Tracking: Assess the impact of creative assets on media performance and optimize accordingly.

• Guideline Adherence: Ensure compliance with established search guidelines and implement recommendations from the RBU team to maintain best practices across campaigns.

• Strategic Development: Collaborate in building effective media strategies that align with brand objectives.

The Ideal Candidate:

You are a proactive learner with a passion for digital marketing and a strong understanding of key areas such as digital media, performance media buying, SEO insights, Google platforms, consumer-oriented projects, and content management. Your technical expertise in media management and data analytics drives a continuous learning loop. You excel in managing and interpreting data, utilizing tools to access, organize, manipulate, and present insights effectively. As a strong communicator, you thrive in collaborative environments, working across functions to achieve shared goals.

Why Join Us?

• Be part of a dynamic team that values innovation and continuous improvement.

• Contribute to projects that have a direct impact on brand success and consumer engagement.

• Enjoy opportunities for professional growth and development within a leading global company.

About us:

We offer meaningful challenges from day one and effective and constant training. Thus, we bring to bear the strengths of our employees and develop them to become phenomenal leaders, reaching the highest levels of management. In addition, diversity is very important for us: we seek the most diverse talent so that we always know how to innovate to exceed the expectations of our 5 billion consumers in the world. Therefore, working with us is the best opportunity to do what you love, with constant challenges and to be recognized for its results. More than that, it's the ideal opportunity to help us touch and improve billions of lives in our world.

We commit to provide you with equal opportunities in employment! We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For over 175 years, we have built some of the world’s most successful brands, including Ariel®, Tide®, Pantene®, Head and Shoulders®, Aussie®, Downy®, Always®, Pampers®, and Gillette®. We believe in serving the consumer and ensuring our organization, talent and brand building reflects the diversity and needs of the approximate 5 billion people around the world we serve through our brands. We value leadership as well as deep understanding and offer fulfilling career opportunities that make us an unbeatable force in our industry.

Are you ready to encourage us with your ideas?

Benefits:

• Grant compatible with the market;

• Meal voucher;

• Life insurance;

• P&G store with products with discounts;

• Transportation benefit;

• Health insurance;

• Dental plan;

• Flexible working time;

• Physical activity benefit (GymPass);

• Benefit of medicines and reimbursement of vaccines

• Activities of our wellness program

• And others…

Job Qualifications

Digital Media Sr Analyst - Requirements:

• A BS/BA or MS/MBA in Business/Management, Marketing, Business Analytics, or Data Science.

• Relevant experience in media/marketing technology;

• Proficiency in English;

• Experience with Google´s Platforms (Youtube, DV360, Programmatic, Google Analytics and Google Ads);

• Strong analytical skills, with experience in tools such as Power BI;

• Understanding of Media Tags and their operation;

• Expertise in Microsoft Office Suite, including Excel, PowerPoint, and Word;

• Excellent verbal and written communication skills, with the ability to leverage storytelling to influence decisions;

• A strong collaborator with a passion for winning and a team-oriented mindset;

• Strong operational discipline;

• Experience with Vendor Relationships;

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