Brand Communication Specialist

Location Guangzhou, Guangdong, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ002728 Job Type Full Time

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JOB DESCRIPTION

Job Description:

KOL/KOC selection, briefing and content generation

  • Develop KOL/KOC selection criteria and detail KOL/KOC briefing base on business needs confirmed by Comms manager. 
  • Output KOL/KOC list, based on KOL selection criteria confirmed by Comms Managers.
  • Brainstorm and output each KOL/KOC ‘s idea base on content angle designed by Comms Managers
  • KOL/KOC comment section management, generate useful insight base on consumers verbatim on comment section
  • Support Comms manager to execute include but not limited to KOL/KOC AMP process, free goods sample check

3rd party relationship connection build and maintain 

  • Support Comms manager to organize, build and maintain Brief KOL/KOC timely and clearly according to briefing book, making sure KOL fully understands our brand and product superiority to enable super content generation on time.
  • Review content and provide input before publish online according to aligned project CPS.
  • Quarterly KOL/KOC review base on performance, and upgrade KOL briefing / KOL selection

Insight Generation and emerging KOL recommendation:

  • Social insight mining and identify emerging KOLs with potential to generate talkable buzz. And make recommendation on KOL to generate super content. LRB/Wechat/Weibo Brand Account Content Planning and Execution:
  • Cook brand account content execution calendar base on brand communication master plan, gate-keeping the content and publish online.
  • Gain free traffic and build Brand equity through engaging with consumer’s post on social media using official account.
  • Review brand account content performance and generate learnings on what’s working/ not working.
  • Review customer/campaign content and provide input with Comms manager’s guidance publish online.
  • Gain free traffic and build Brand equity through engaging with consumer’s post on social media using official account.
  • Review brand account content performance and generate learnings on what’s working/ not working.
  • Review customer/campaign content and provide input with Comms manager’s guidance

 

Qualifications:

  • Bachelor’s degree or equivalent experience or above in Marketing, Communications, Business, or a related field.
  • Confirmed experience in KOL buying or related roles. Familiarity with DOUYIN/LRB/Bilibili/Zhihu social platforms and eco-system
  • Ability to understand and apply KOL measurement data for KOL selection.
  • Passion in baby category, strong social insight.
  • Proficient in written and spoken English/Mandarin with strong writing and copy-editing skills.
  • Attention to details and result oriented demeanor.
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