Offline Delivery Brand Manager

Location Guangzhou, Guangdong, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ002613 Job Type Full Time

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JOB DESCRIPTION

Job Description:

  • Responsible for total brand Daojia/O&O delivery and responsible for channel business planning and engagement.
  • Lead channel DPSM intervention and execution, SRE tracking and KBD analysis.
  • Lead total brand campaign banner landing and customer maximization, including 360°media/social/instore/celebrity/event planning and execution.


Qualification Required:

  • Prefer candidates in FMCG/Retail related industry with Customer Marketing/Shopper Marketing/Brand Marketing related experience.
  • Strong leadership and ownership to think, act, and plan as business owner.
  • Solid understanding of channel and category KBD, as well as customer and shopper insights. Good at storytelling and customer sell in.
  • Strong interpersonal and collaboration skill to work well with internal and external parties.
  • High agility and emotional maturity, always be open minded to embrace new business challenges.
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