Leen Magchiels

Position: CMK Manager Dish Care
Country: Western Europe, based in Belgium
Global Buisness Unit: Home Care
Years at P&G: +5years

Education: Master in Commercial Engineering, Katholieke Universiteit Leuven (Belgium), 2002

Please describe your career in P&G so far (i.e. including locations, functions and GBU/MDO)
I spent 3 years in the Belgian MDO as Assistant Brand Manager on Hair Care (Head&shoulders / Herbal Essences) and Fabric Care (Ariel, Dreft, Bonux). Then I moved to CMK, as CMK manager Dish Care in the Western Europe Home Care GBU.

What was your biggest learning at work?
Always have the end-goal in mind… Once you’re clear about the end-goal, the rest will come automatically.

What was your most exciting project?
The turn-around of Herbal Essences business in Belgium from declining into increasing sales: we started from a deep-consumer-dive and from there completely re-worked the Herbal Essences local brand strategy.

Tell us more about your hobbies/special interests.
Theatre – both: going to the theatre as well as acting myself. Last year I acted in the opening play “Troy” of the cultural year of the city of Louvain.

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